AGENCY: R\West
CLIENT: Deschutes
ROLE: Director of Social Media
The outdoors, made better. When Deschutes finally launched in cans we wanted to celebrate in a way that spoke the language of the internet. Leaning into meme culture we created this series of animated gifs in which the outdoors gets that bit better, thanks to Deschutes in cans.
The series celebrated the absurdity of the internet, and in turn, was celebrated by the internet:
While these posts leaned into the absurd, we additionally wanted to celebrate Deschutes in the outdoors in a more traditional way. We created an array of original Deschutes patches featuring “The Great Outdoors” X “Deschutes in Cans”. We attached these patches to a variety of outdoor essentials and headed into the “The Great Outdoors” for a photo shoot on the Oregon and Washington coast.
