TLDR; You can download my resume here.
At work I have been called many things— from Founder to Director of Social Media, to Director of Strategy and Communications to unemployed (quiet cringe). At home, I’m Mum. On the internet I’m @Stylesmith. I’m British born, raised, and educated, California developed, and Oregon matured.
I’m an accidental early-adopter of all things web 2.0, currently ambling my way through web 3.0 because I peaked in 2014. I’ve spent my 15 year career building communities—for big brands, small brands, bloggers (sorry creators!) emerging designers, and myself.
My resume includes time at independent creative and marketing agencies in Los Angeles and Portland, a stint at Fullscreen/McBeard, and 10 years running my own agency—Stylesmith. I’ve worked with brands such as Uniqlo, Timberland, Mary Kay, Microsoft, Adidas, Deschutes, Bonne Maman, and Intel mostly in the area of social, creator, and PR, and for all, always strategy.
Elmo describes strategy as “a plan to solve a problem”, Elmo smart, this is true. My strategy practice stems from my years in social community building and creating audience-first content. It’s a humanistic, empathy first approach, which combined with data unlocks unique insight which supports and informs impactful campaigns and experiences.
I’ve also spent a lot of time doing work for no money, including running the Los Angeles Fashion Council (I have a shiny certificate from the City of Los Angeles to prove it) which included producing Los Angeles Fashion Week and showcasing L.A design in London, New York, and Tokyo. Running a first of it’s kind (founded in 2007!) fashion and beauty blogger community, which was featured in the Los Angeles Times, Refinery29, and Vogue. I now continue my community building passion through Mother Supper a community for moms here in Portland—where I produce regular events for mothers, kids, and families.
In my “spare” time I try to find my artistic calling (it’s somewhere between photography, botanical dyeing, and some sort of textile art, I’m sure of it), and create elaborate travel itineraries for places I may or may not visit soon.
I have an *almost* three year-old, daughter named Dolly, she is the best thing that ever happened. And if she’s the only good thing I do I’ll be forever satisfied.